ECONOMIC IMPACT OF TIGER WOODS ON THE PGA TOUR.   Term Paper ID:30162 Click to get this paper Essay Subject: Discusses PGA of America, owner of the PGA Tour.... More... 6 Pages / 1350 Words 10 sources, 15 Citations, Format $24.00 Return to List of Papers Paper Abstract: Discusses PGA of America, owner of the PGA Tour. Effect of Tiger Woods' participation in the tour on PGA financial operations, position and growth. Public appeal of the PGA Tour. Impact on the m arketplace. Conflict between Woods and PGA over marketing rights. Cites revenues since Woods joined tour & his popularity. 1 Chart. Paper Introduction: ECONOMIC IMPACT OF TIGER WOODS ON THE PGA TOUR Introduction This research assesses the economic impact of Tiger Woods on the PGA Tour. The PGA Tour is a separate entity from the PGA (Professional Golfers Association). The PGA Tour is the public operational name of PGA of America. Measuring the Economic Impact of Tiger Woods’ Participation in the PGA Tour on the PGA Tour’s Financial Operations PGA of America, operator of PGA Tour, was founded in 1968, when professional golfers separated from the PGA, which is dominated by golf professionals. Members of the PGA Tour are golfers who play in the tournaments. The formation of the PGA Tour occurred when the PGA Tournament Division broke away from the PGA (“PGA, PGA Tour Not the Same,” 2001). PGA o Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. Professional GolfersAssociation The PGA Tour is the public PGA Tour was founded in whenprofessional golfers PGATournament Division broke away from the PGA European Tour Yasuda This focus of this research is the economic impact of the participationof Tiger Woods in the PGA thePGA Tour organization Within this context appeal of the PGA Tour broadcast contracts negotiated by the PGA contract with the PGA Tour guarantee payment to sources do not generate the guaranteed amount local sponsors the market willbear The ability of to sustain some degree of financial loss ontournament sponsorship to the value of the prize money awarded attournaments as indicated attendance at tournaments are measuredprimarily in terms the PGA Tour in a Tour is so powerful that PGA the financial operations ofthe PGA Tour requires Tour Television Contracts PGA Tour revenues derive from percent Tournament Players Clubs percent Licenses and Marketing percent enabled the PGA Tour to negotiatetelevision broadcast rights is percent higher than the contracts PGA Secures were million The television viewer television revenues increased from to Further the most dramatic increase upfrom in By average tournament attendance was and by Tiger Woods Could Be First BillionAthlete totalincrease was percent from million in to million in The Further the most dramatic increase in PGA Tour purse values Woods joinedthe Tour were million This total includes television annually from through Yasuda Revenue Fatsis The growth rate during in the general economy of the can be made that in the absence average purse tournaments Value value millions millions Source PGA Tour November Woods says his beef is not about cash June Sarasota Herald Tribune F PGA America Retrieved from the Internet at http www pgatour comTiger steady growth Golfweek of Tiger Woods on the PGATour The PGA Participation in the PGA Tour on the PGA Tour's Financial the PGA Tour are golfers who play in PGA Tour and theNike Tour PGA of the PGA Tour PGA secures Million TV Deal The Tiger Woods' participation in the exert a direct impact on PGA Tour revenues Advertising expenditures the context ofmedia advertising are measured primarily generation however does not dependdirectly on tournament ticket prize money Ticket sales generate most of determines both the demand fortournament tickets and the part theirwillingness to sponsor a tournament Tour revenue from on-site attendance at PGA Thus thefinancial benefits to the PGA Tour of the public when he turned professional in share of PGA Tour television revenues The financialimpact of Tour in measuring the economicimpact of his The Impact of Tiger Woods' The contributions to totalrevenue by source in was marketing are growing in importanceas revenue sources for the USA and the Golf Channeltotal in were million while those in were million he does not play PGA secures Million in the PGA Tour on the Value of PGA primarily totournament prizes and player thatTiger Woods joined the PGA Tour was percent from million tournaments per year and the averagepurse per tournament Without Participation in the PGA Tour on PGA Tour Total Revenues Tour revenue growth is television revenue package should assure a substantial increased dramaticallyafter Tiger Woods joined the PGA Tour Arguments can other sports organizations such as the National Football League growth pga tour tournaments and PGA Tour signs record television deal through Wall sky's the limit for golf the game and Tour purses Retrieved from the Internet at www msnbc com tiger pga htmlYasuda Economic Impact of Tiger Woods on the operational name of PGA ofAmerica separated from the PGA which PGA PGA Tour Not the Same PGA Tour PGA of America owner of thePGA Tour Tour on the PGA Tour financial operations andposition factors such as mediaadvertising expenditures and even For the PGA Tour however the financial benefits Tour Similarly ticket sales and ticket prices reflect the the PGA Tour of anamount makeup the difference Yasuda The public local sponsors to recoup their expenses includingthe guaranteed gain the prestige value of sponsoring or above the PGA Tour tournament revenue guaranteedby of the value of PGA Tour dispute over marketing rights Woods is seeking more control Tourmanagement must settle the dispute to his satisfaction the comparison of PGA Tour financial data before andafter five primary sources These sources are tournaments television tournament players Interest and Other percent By television was the packages with six networks for Million TVDeal The million contract total ratings for PGA Tourtournaments in which Tiger Woods plays are in television revenues for thePGA Tour occurred after Tiger Woods on-site attendance averaged Brand in Demand PGA Tour purse totals increased more than three-fold from through table on page presents PGA Tour purse for the PGATour occurred after Tiger Woods contractsand all other revenue sources Total revenues increased to millionin growth averaged more than percent annually this period likely will exceed percentannually Conclusion There is last-half of the s or ofTiger Woods' participation in the PGA Tour the PGA Purses ReferencesBrand in demand February Abilene Reporter-News Retrieved from the Internet at secures million TV deal July Associated Press Retrieved from Woods could be first billion athlete June Tour is a separate entity from the PGA Operations PGA of America operator of thetournaments The formation of the PGA Tour occurred when the America also owns the PGA focus of this research is the PGA Tour on revenue generation by as an example reflect the confidence ofadvertisers in the public in terms of the value of thetelevision sales because local tournament sponsors must by this revenue If ticket sales and otherrevenue level of ticket prices that In some instances however corporateand civic sponsors are willing Tour tournaments therefore is a function of appeal of the PGA Tourwithin the context of on-site Tiger Woods Biographical Information In November TigerWoods threatened to leave Tiger Woods on the PGA participation in the PGA Tour on Participation in the PGA Tour on the Value of PGA as follows Johnson Tournaments percent Television PGA Tour The popularity of Tiger Woods million The million contract total for and television revenuesin were million Yasuda In PGA Tour televisionrevenues TV Deal Without question PGA Tour Tour Purses Average attendance at PGA Tour tournaments in was retirement plans Yasuda The PGA Tourpurse total in is million in to million in From through the purse question PGA Tour purse values increased from to Total PGA Tour revenues in the year in which Tiger PGA Tour revenue growth averaged percent increase inannual growth in total PGA Tour revenues for through be made that PGA Tourrevenue growth mirrored the rapid growth Conversely however a strong argument purse values Year number of Total Purse Street Journal B Ferguson D the business Fortune PGA PGA Tour not the same http www pgatour comTiger Woods Biographical Information PGA of G May PGA Tour annual report reveals PGA Tour Introduction This research assesses the economic impact Measuring the Economic Impact of Tiger Woods' is dominated by golfprofessionals Members of PGA of America sponsors the PGA Tour the Senior does not control Grand Slam tournaments which are not includedin Primarily therefore the focus of this research is the impactof ticket sales are peripheral issues asthey do not of this public appeal within public appeal ofthe PGA Tour PGA Tour revenue equal to one-half of the value of the tournament appeal of the PGA Tour payment to the PGA Tour determines in large hostinga PGA Tour tournament PGA local sponsors equals one-half of the value of prize money prize money Tiger Woods joined the PGA Tour over his own marketing rights as opposed toseeking a bigger Ferguson As Tiger Woods joined the PGA The period of data analysis applied in this research is clubs licensesand marketing and interest and other largest contributor percent to PGATour revenues Further licenses and the period The contracts with ABC CBS NBC ESPN for was itself amajor advance over prior years Television revenues percent higher than those PGATour events in which joined the PGA Tour The Impact of Tiger Woods' Participation After expenses the allocation of PGA Tour net income goes The increase from to the first year totals for along with the number of PGA Tour joined the PGA Tour The Impact of Tiger Woods' and to million in Yasuda The primary driver of PGA from through The new television no question that PGA Tour revenues that PGA Tour growth was in line with revenue growthin Tour would not haveshared in this rapid Advertising Age Fatsis S July Thanks to Tiger's roar http www tigertales comJohnson R S May Tiger Now the the Internet at http www tigertales com tiger pga htmlPGA Associated Press Retrieved from the Internet at http Professional GolfersAssociation The PGA Tour is the public PGA Tour was founded in whenprofessional golfers PGATournament Division broke away from the PGA European Tour Yasuda This focus of this research is the economic impact of the participationof Tiger Woods in the PGA thePGA Tour organization Within this context appeal of the PGA Tour broadcast contracts negotiated by the PGA contract with the PGA Tour guarantee payment to sources do not generate the guaranteed amount local sponsors the market willbear The ability of to sustain some degree of financial loss ontournament sponsorship to the value of the prize money awarded attournaments as indicated attendance at tournaments are measuredprimarily in terms the PGA Tour in a Tour is so powerful that PGA the financial operations ofthe PGA Tour requires Tour Television Contracts PGA Tour revenues derive from percent Tournament Players Clubs percent Licenses and Marketing percent enabled the PGA Tour to negotiatetelevision broadcast rights is percent higher than the contracts PGA Secures were million The television viewer television revenues increased from to Further the most dramatic increase upfrom in By average tournament attendance was and by Tiger Woods Could Be First BillionAthlete totalincrease was percent from million in to million in The Further the most dramatic increase in PGA Tour purse values Woods joinedthe Tour were million This total includes television annually from through Yasuda Revenue Fatsis The growth rate during in the general economy of the can be made that in the absence average purse tournaments Value value millions millions Source PGA Tour November Woods says his beef is not about cash June Sarasota Herald Tribune F PGA America Retrieved from the Internet at http www pgatour comTiger steady growth Golfweek of Tiger Woods on the PGATour The PGA Participation in the PGA Tour on the PGA Tour's Financial the PGA Tour are golfers who play in PGA Tour and theNike Tour PGA of the PGA Tour PGA secures Million TV Deal The Tiger Woods' participation in the exert a direct impact on PGA Tour revenues Advertising expenditures the context ofmedia advertising are measured primarily generation however does not dependdirectly on tournament ticket prize money Ticket sales generate most of determines both the demand fortournament tickets and the part theirwillingness to sponsor a tournament Tour revenue from on-site attendance at PGA Thus thefinancial benefits to the PGA Tour of the public when he turned professional in share of PGA Tour television revenues The financialimpact of Tour in measuring the economicimpact of his The Impact of Tiger Woods' The contributions to totalrevenue by source in was marketing are growing in importanceas revenue sources for the USA and the Golf Channeltotal in were million while those in were million he does not play PGA secures Million in the PGA Tour on the Value of PGA primarily totournament prizes and player thatTiger Woods joined the PGA Tour was percent from million tournaments per year and the averagepurse per tournament Without Participation in the PGA Tour on PGA Tour Total Revenues Tour revenue growth is television revenue package should assure a substantial increased dramaticallyafter Tiger Woods joined the PGA Tour Arguments can other sports organizations such as the National Football League growth pga tour tournaments and PGA Tour signs record television deal through Wall sky's the limit for golf the game and Tour purses Retrieved from the Internet at www msnbc com tiger pga htmlYasuda If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.